E-book provides new forms of publication model, and allows the content of a text to grow, or be adapted, to address changes affecting the subject matter, and the changing requirements of the reader.
This is particularly pertinent where the book includes style documents, or forms, with the intention that these will be adapted and used by the reader. By publishing e-books texts can be updated easily, and volumes of styles can themselves be used to create a new revenue stream.
We’re publishers provided standard form documents that are use as the basis for drafting addressed to the specific circumstances of their clients’ needs. The newly created documents may be saved as a style by the person or group in which it was created, but there is currently no value to the publisher of this work, and it may have limited value even to the practice, where the document is addressed to circumstances which infrequently occur.
E-publishing allows styles to be sold by People of groups who created them through , the publisher of the source material. In this system the publisher gains from augmentation of their style-bank, free of the cost of research normally associated with the creation of new documents.
Followers , Following and Trending
Real-time peer-to-peer collaboration via the internet has been at the cutting edge of progressive movements within the professions, and it is certain that any publisher facilitating this activity will validate themselves as a resource which is keeping pace with change.
Using this model to acquire and distribute the drafting efforts of its subscribers, the publisher becomes the “hub” of a growing and adapting knowledge community, where peers follow each other’s work, and critical comment is passed.
The publisher can manage this environment by creating rules which will allow the community to be monitored by its members, and for members to make corrections directly, and by creating different levels of access, and ability to act within the community.
A community thus established will also allow the publisher to appreciate, in detail, the interests of individual members, by looking at their activity as “followers” within the community. It will disclose also who are most followed; effective influencers who the publisher may wish to approach directly to benefit from their abilities.
The community will disclose trends in drafting, and in the evolution of the profession itself, providing the publisher with the ability to market new products using accurate, tightly-focused, campaigns, or to sell reports of this information to government agencies or other commercial entities.
The data from a properly established on-line community may come to be valued more highly, on the balance sheet of the publisher, than the intellectual rights to the texts which it holds!
The use of various technologies can be used to expand its existing revenue model by creating new subscription packages delivered electronically. These packages can be defined by varying data-access rights corresponding to the declared interests of the subscriber.
Such a subscription service could allow access to, and could readily interact with, an online publishing community, and the community would provide data which could be used to optimise the nature and delivery of subscription products.
In this model of product delivery texts could be made available from a central portal during the subscription period, with the ability of the subscriber to download materials designated style documents only. This system could potentially work very well for a publisher, which produces style volumes, volumes of legislation, periodicals and student and practitioner text-books, which could underwrite varied and adaptable subscription models.
To such subscription services could be added offerings of other online services as bolt-ons, such as cloud storage, web-hosting, dictation transcription, VoIP telephone services, virtual accounting, and reception, and even access to office space.